OpenAI announced on Thursday the launch of GPT-4o mini, a cost-efficient, small AI model designed to make its technology more affordable and less energy-intensive. This move aims to target a broader pool of customers.
Backed by Microsoft (MSFT.O), OpenAI leads the AI software market and seeks to make it cheaper and faster for developers to build applications using its model. This comes as deep-pocketed rivals such as Meta (META.O) and Google (GOOGL.O) compete for a larger market share.
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GPT-4o mini is priced at 15 cents per million input tokens and 60 cents per million output tokens, which is more than 60% cheaper than GPT-3.5 Turbo, according to OpenAI. The new model outperforms the GPT-4 model on chat preferences and scored 82% on the Massive Multitask Language Understanding (MMLU) benchmark, which evaluates the capabilities of language models.
For comparison, GPT-4o mini’s score surpasses Google’s Gemini Flash at 77.9% and Anthropic’s Claude Haiku at 73.8%. Smaller language models like GPT-4o mini require less computational power, making them a more affordable option for companies with limited resources looking to deploy generative AI in their operations.
Currently, the mini model supports text and vision in the application programming interface. OpenAI plans to add support for text, image, video, and audio inputs and outputs in the future. Starting Thursday, ChatGPT’s Free, Plus, and Team users can access GPT-4o mini, which has knowledge up to October 2023, replacing GPT-3.5 Turbo. Enterprise users will gain access starting next week.
