OnlyFans Owner in Talks to Sell Company at $8 Billion Valuation
OnlyFans owner Fenix International Ltd is reportedly in discussions to sell the popular adult content platform to an investor group led by Los Angeles-based Forest Road Company, according to sources familiar with the matter. The potential deal values the company at around $8 billion.
OnlyFans, which gained explosive popularity during the COVID-19 pandemic by allowing creators—primarily in adult entertainment—to monetize subscription content, generated $6.6 billion in revenue for the year ending November 2023. This marks a steep increase from $375 million in 2020, drawing strong investor interest.
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The company takes a 20% cut from creators’ earnings. Forest Road executives were previously involved in talks to take OnlyFans public via a special purpose acquisition company in 2022.
Discussions have been ongoing since at least March, with the possibility of a deal closing in the next few weeks. However, sources cautioned that nothing is guaranteed. Other suitors are also reportedly in talks, and an initial public offering (IPO) remains a consideration.
OnlyFans is solely owned by Leonid Radvinsky, a Ukrainian-American businessman who acquired the company in 2018. Filings show he has received at least $1 billion in dividends over the past three years.
The platform has faced scrutiny due to allegations of hosting illegal content, including child sexual abuse material and nonconsensual pornography, which has complicated potential partnerships with large financial institutions.
Forest Road, founded in 2017, invests in media, renewable energy, and digital assets. Its portfolio includes a Formula E racing team and a majority stake acquisition in ACF Investment Bank in 2024.
