In Pakistan, fashion is not just a statement; it’s a cultural expression woven into the fabric of society. The online fashion industry has witnessed remarkable growth, creating a vibrant marketplace for brands that celebrate both the nation’s cultural heritage and contemporary styles. Online brands have embraced digital transformation, offering a wide array of styles, from classic traditional designs to trendy modern pieces.
This guide highlights the leading online clothing store in Pakistan that blends quality, style, and cultural richness, offering a seamless shopping experience from anywhere in the country.
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Fashion in Pakistan: A Dynamic Blend of Heritage and Modern Style
Pakistan’s fashion landscape is a unique fusion of age-old traditions and modern trends. The journey of fashion in Pakistan began with handwoven textiles and intricate embroidery, a testament to the country’s rich craftsmanship. Today, it has evolved into a flourishing industry where brands skillfully merge traditional artistry with current fashion trends, resulting in collections that resonate with individuals of all tastes and preferences.
The essence of Pakistani fashion lies in its ability to preserve traditional techniques while embracing global influences. Whether it’s the elegance of hand-embroidered fabrics or the allure of contemporary silhouettes, Pakistani fashion brands cater to those who value both heritage and innovation. For those who want easy access to the latest in Pakistani fashion, online shopping has opened up an entire world of clothing options, from luxurious bridal wear to everyday casuals. With just a few clicks, shoppers can explore Pakistan’s most esteemed fashion labels without stepping out of their homes.
Best Online Clothing Brands in Pakistan
This overview explores the 12 most popular and reliable online clothing brands that have set the bar high for quality, creativity, and convenience in the Pakistani fashion industry.
| No. | Brand | Price Range (PKR) | Website | |
| 1 | Sana Safinaz | 3,000 – 25,000 | @sanasafinazofficial | sanasafinaz.com |
| 2 | Khaadi | 1,500 – 15,000 | @khaadi | khaadi.com |
| 3 | Maria B | 2,500 – 30,000 | @mariabofficial | mariab.pk |
| 4 | Gul Ahmed | 1,000 – 10,000 | @gulahmedfashion | gulahmedshop.com |
| 5 | Limelight | 1,500 – 8,000 | @limelight.pret | limelight.pk |
| 6 | Sapphire | 2,000 – 20,000 | @sapphirepakistan | sapphireonline.com |
| 7 | Bonanza Satrangi | 1,500 – 10,000 | @bonanzasatrangi | bonanzasatrangi.com |
| 8 | Nishat Linen | 1,500 – 15,000 | @nishatlinen.official | nishatlinen.com |
| 9 | Ethnic | 1,500 – 12,000 | @ethnicpk | ethnic.com.pk |
| 10 | Generation | 1,500 – 10,000 | @generationpk | generation.com.pk |
| 11 | Alkaram Studio | 2,000 – 15,000 | @alkaramstudio | alkaramstudio.com |
| 12 | Beechtree | 1,000 – 7,500 | @beechtreepk | beechtree.pk |
1. Sana Safinaz
Founded by Sana Hashwani and Safinaz Muneer, Sana Safinaz has redefined premium fashion in Pakistan. Known for its intricate detailing, vibrant palettes, and sophisticated silhouettes, Sana Safinaz offers a collection that ranges from elegant day wear to exclusive high-end couture. With each piece, the brand combines contemporary elements with traditional aesthetics, making it a favored choice among fashion-forward individuals who value both quality and artistry.
Their seasonal collections introduce fresh designs that showcase delicate embroidery and unique prints, appealing to the modern fashionista looking for both luxury and comfort. From formal prêt to casual pieces, Sana Safinaz stands out for its ability to deliver stunning garments crafted to make a statement.
| Feature | Details |
| Founders | Sana Hashwani and Safinaz Muneer |
| Product Range | Casual wear, Luxury prêt, Formal wear |
| Distinctive Elements | Intricate embroidery, vibrant colors, elegant silhouettes |
| Price Range (PKR) | 3,000 – 25,000 |
| Instagram Handle | @sanasafinazofficial |
| Website | sanasafinaz.com |
2. Khaadi
Established by Shamoon Sultan, Khaadi brings country’s textile heritage to the forefront with its focus on handwoven fabrics and sustainable fashion practices. Known for its vibrant color schemes and rich patterns, Khaadi has become a beloved brand that offers everything from unstitched fabrics to ready-to-wear collections for men, women, and children. Each collection draws inspiration from traditional motifs but reimagines them in a way that aligns with contemporary styles.
Khaadi’s dedication to preserving craftsmanship while catering to the modern market has set it apart. With regular seasonal launches, Khaadi continuously evolves to stay relevant and stylish, making it a staple in many Pakistani wardrobes.
| Feature | Details |
| Founder | Shamoon Sultan |
| Product Range | Unstitched fabrics, Ready-to-wear, Menswear, Kidswear |
| Distinctive Elements | Handwoven textiles, eco-friendly materials, heritage-inspired designs |
| Price Range (PKR) | 1,500 – 15,000 |
| Instagram Handle | @khaadi |
| Website | khaadi.com |
3. Maria B
Maria B is a prominent name in Pakistani fashion, known for its luxurious designs and exceptional quality. Founded by Maria Butt, the brand quickly gained popularity due to its elegant and high-end fashion offerings. Maria B specializes in a range of women’s clothing, from bridal collections and formal wear to prêt. Each design is known for its detailed embroidery, unique cuts, and top-notch fabrics that seamlessly blend traditional elegance with modern flair.
The brand is especially popular for special occasions, as its exquisite designs make it a go-to choice for weddings and formal events. Maria B’s collections are a harmonious mix of Pakistani culture and contemporary styles, catering to women who value sophistication.
| Feature | Details |
| Founder | Maria Butt |
| Product Range | Bridal wear, Formal wear, Prêt |
| Distinctive Elements | Exquisite embroidery, luxury fabrics, contemporary elegance |
| Price Range (PKR) | 2,500 – 30,000 |
| Instagram Handle | @mariabofficial |
| Website | mariab.pk |
4. Gul Ahmed
Gul Ahmed is one of the oldest and most respected names in country’s fashion industry. Established decades ago, the brand is celebrated for its dedication to quality and its ability to innovate within the textile market. Gul Ahmed offers a broad range of products, from unstitched fabrics to ready-to-wear clothing for all occasions. Their collections often feature high-quality cotton, intricate prints, and vibrant colors, making them a popular choice for both everyday wear and special events.
With a reputation for timeless quality, Gul Ahmed has become a household name, trusted by generations for providing fashionable yet durable clothing.
| Feature | Details |
| Established | 1953 |
| Product Range | Unstitched fabrics, Ready-to-wear, Casual and formal wear |
| Distinctive Elements | High-quality cotton, classic prints, wide variety of designs |
| Price Range (PKR) | 1,000 – 10,000 |
| Instagram Handle | @gulahmedfashion |
| Website | gulahmedshop.com |
5. Limelight
Limelight has become a popular choice for young and budget-conscious fashion enthusiasts in Pakistan. The brand offers trendy and stylish clothing at affordable prices, making it accessible to a wider audience. Limelight’s collections include casual wear, formal outfits, and a variety of accessories. With new designs frequently introduced, Limelight remains a top choice for shoppers looking to keep up with the latest fashion trends without breaking the bank.
Known for its modern aesthetics and vibrant prints, Limelight offers something for everyone. Whether you’re looking for stylish casual wear or affordable formal attire, this brand has you covered.
| Feature | Details |
| Product Range | Casual wear, Formal wear, Accessories |
| Distinctive Elements | Trendy designs, vibrant prints, budget-friendly prices |
| Price Range (PKR) | 1,500 – 8,000 |
| Instagram Handle | @limelight.pret |
| Website | limelight.pk |
6. Sapphire
Sapphire is a fast-growing name in the Pakistani fashion scene, known for its high-quality materials and chic designs that appeal to both traditional and modern tastes. The brand offers an impressive range of unstitched fabrics, ready-to-wear pieces, and accessories that are versatile enough for everyday wear as well as special occasions. Sapphire’s clothing is known for its vibrant colors, sophisticated prints, and elegant cuts that exude grace and style.
With a commitment to quality and aesthetics, Sapphire has quickly become a trusted name in fashion, appealing to those who appreciate a refined yet contemporary look.
| Feature | Details |
| Product Range | Unstitched fabrics, Ready-to-wear, Accessories |
| Distinctive Elements | High-quality materials, chic designs, vibrant prints |
| Price Range (PKR) | 2,000 – 20,000 |
| Instagram Handle | @sapphirepakistan |
| Website | sapphireonline.com |
7. Bonanza Satrangi
Bonanza Satrangi has built a reputation as a go-to brand for vibrant ethnic wear in Pakistan. Known for its bold color combinations and expressive prints, Bonanza Satrangi offers a wide range of traditional clothing that suits diverse tastes and occasions. From unstitched fabrics to ready-to-wear ensembles, the brand caters to customers who enjoy eye-catching, culturally inspired attire.
With affordable prices and reliable quality, Bonanza Satrangi is a popular choice for those who want to make a style statement without overspending. Whether it’s for festive occasions or daily wear, the brand’s collections bring a lively splash of color to any wardrobe.
| Feature | Details |
| Product Range | Unstitched fabrics, Ready-to-wear, Seasonal collections |
| Distinctive Elements | Bold colors, expressive prints, traditional yet trendy designs |
| Price Range (PKR) | 1,500 – 10,000 |
| Instagram Handle | @bonanzasatrangi |
| Website | bonanzasatrangi.com |
8. Nishat Linen
A staple in the Pakistani fashion industry, Nishat Linen offers an impressive range of unstitched and ready-to-wear clothing known for its elegance and sophistication. With its high-quality fabrics and thoughtful designs, Nishat Linen creates clothing that is both comfortable and chic. The brand’s collections span from everyday casuals to polished formal wear, catering to individuals who appreciate refined styles.
Nishat Linen’s aesthetic emphasizes simplicity and elegance, appealing to a broad audience who prefers understated, classy attire. With seasonal collections and unique designs, Nishat Linen has earned a loyal customer base throughout Pakistan.
| Feature | Details |
| Product Range | Unstitched fabrics, Ready-to-wear, Formal and casual wear |
| Distinctive Elements | High-quality fabrics, sophisticated cuts, classic and comfortable designs |
| Price Range (PKR) | 1,500 – 15,000 |
| Instagram Handle | @nishatlinen.official |
| Website | nishatlinen.com |
9. Ethnic by Outfitters
Ethnic by Outfitters stands out for its fashion-forward designs that creatively blend traditional Pakistani elements with contemporary trends. Known for its unique prints and eye-catching patterns, Ethnic offers a broad selection of casual and formal wear that makes a statement. This brand appeals to individuals who value fashion that is not only stylish but also culturally resonant.
With a focus on originality and modern aesthetics, Ethnic’s clothing is designed for the trend-conscious individual who enjoys pieces that reflect the country’s rich cultural roots while staying on-trend.
| Feature | Details |
| Product Range | Casual wear, Formal wear, Fusion of traditional and modern styles |
| Distinctive Elements | Fashion-forward designs, unique prints, cultural inspiration |
| Price Range (PKR) | 1,500 – 12,000 |
| Instagram Handle | @ethnicpk |
| Website | ethnic.com.pk |
10. Generation
Generation is celebrated for its innovative approach to traditional Pakistani attire. Known for its relaxed fits and culturally inspired designs, Generation creates clothing that is both comfortable and stylish. The brand has a strong commitment to sustainability, with designs that often feature handcrafted details, natural fabrics, and eco-conscious practices.
Generation’s clothing is popular among women who prefer contemporary styles with a touch of tradition. Their collections are ideal for casual and everyday wear, making Generation a preferred brand for fashion enthusiasts who value both comfort and cultural flair.
| Feature | Details |
| Product Range | Casual wear, Ethnic-inspired collections, Sustainable fashion |
| Distinctive Elements | Unique prints, relaxed fits, commitment to sustainability |
| Price Range (PKR) | 1,500 – 10,000 |
| Instagram Handle | @generationpk |
| Website | generation.com.pk |
11. Alkaram Studio
Alkaram Studio is a well-established brand in Pakistan known for its vibrant prints and high-quality fabrics. The brand specializes in both traditional and contemporary designs, offering unstitched fabrics and ready-to-wear options for a diverse clientele. Alkaram’s collections are inspired by the country’s rich heritage, with intricate designs that cater to individuals who appreciate elegance in ethnic wear.
Alkaram Studio’s collections are frequently updated, allowing shoppers to choose from a wide variety of seasonal and timeless designs that are both versatile and visually appealing.
| Feature | Details |
| Product Range | Unstitched fabrics, Ready-to-wear, Seasonal collections |
| Distinctive Elements | High-quality fabrics, intricate prints, traditional and modern styles |
| Price Range (PKR) | 2,000 – 15,000 |
| Instagram Handle | @alkaramstudio |
| Website | alkaramstudio.com |
12. Beechtree
Beechtree is loved for its fresh and trendy designs that cater to young women seeking stylish and affordable clothing. Known for its chic cuts and playful patterns, Beechtree’s collections feature a variety of casual and semi-formal wear that keeps up with the latest trends in fashion. With regular seasonal launches, Beechtree provides a fashionable yet budget-friendly option for those looking to enhance their wardrobe with current styles.
Beechtree’s modern aesthetics make it a go-to brand for those who value high fashion at reasonable prices, making it a favorite among the younger audience.
| Feature | Details |
| Product Range | Casual wear, Semi-formal wear, Trendy designs for youth |
| Distinctive Elements | Fresh patterns, chic cuts, affordable prices |
| Price Range (PKR) | 1,000 – 7,500 |
| Instagram Handle | @beechtreepk |
| Website | beechtree.pk |
Why Choose Online Shopping for Clothing in Pakistan?
Online shopping has revolutionized the way Pakistanis engage with fashion. With just a few clicks, anyone can explore the latest collections from the country’s top designers, allowing people across the country—and even abroad—to access high-quality Pakistani attire. Here’s a closer look at some of the benefits that make shopping online a favored option:
- Wide Variety: Online-stores bring an extensive variety of brands and styles right to your screen, whether you’re looking for premium quality embroider bridal couture, pret casual attire, khaddar, cambric, or seasonal fashion. This range allows you to easily compare collections, designs, and price points without the need for multiple store visits.
- 24/7 Access: Online-shopping is available around the clock with old stock as well as new arrivals, giving you the freedom to browse and shop whenever it fits your schedule. This flexibility means you can explore fashion during a lunch break, late at night, or on weekends.
- Exclusive Discounts: Many online stores offer exclusive promotions, ready to wear clothes, flash sales, and discounts that aren’t available in physical stores. By shopping online, you can often get your favorite brands at more affordable prices.
- Product Descriptions and Reviews: Online stores provide detailed descriptions, size guides, and even customer reviews, helping you make informed choices based on real experiences and minimizing the risk of purchase dissatisfaction.
- Convenient Payment and Return Options: With multiple payment methods like cash on delivery, card payments, and bank transfers, online-shopping is secure and convenient. Moreover, friendly return and exchange policies make the experience hassle-free, ensuring you’re satisfied with your purchases.
Honorable Mentions
In addition to the top brands, several other names contribute significantly to Pakistan’s online fashion scene. These brands are known for their unique designs, affordable collections, and a seamless online-shopping experience. Here are some honorable mentions:
| Brand | Description | Instagram Handle | Website |
| Outfitters | Known for its Western-inspired styles, Outfitters brings a contemporary touch with clothing for men, women, and kids | @outfitters_pk | outfitters.com.pk |
| Charizma | Popular for its luxury fabrics and intricate embroidery, Charizma is a favored choice for high-quality casual and formal wear | @charizmaofficial | charizma.com.pk |
| Bareeze | A premium brand offering hand-embroidered clothing with timeless quality and classic appeal, known for luxurious fabrics | @bareezepk | bareeze.com |
| So Kamal | Known for blending tradition with modern trends, So Kamal’s diverse range includes unstitched and prêt collections | @sokamalofficial | sokamal.com |
| Zellbury | Offering practical designs with vibrant prints, Zellbury provides affordable fashion for men, women, and kids | @zellbury | zellbury.com |
| Kayseria | Specializing in elegant, traditional designs with a modern edge, Kayseria provides both unstitched and ready-to-wear options | @kayseriapk | kayseria.com |
| Cross Stitch | Known for its contemporary take on traditional embroidery, Cross Stitch offers unique, fashion-forward cultural wear | @crossstitchofficial | crossstitch.pk |
Frequently Asked Questions (FAQs)
What types of items are available for online purchase from these stores?
Customers can find a wide range of items including casual wear, formal attire, bridal dresses, seasonal collections, and accessories. Each store typically offers unique collections that combine traditional and modern elements to suit various preferences and occasions.
How can I ensure that the size and fit of my online order are accurate?
Most online stores provide detailed size guides, product descriptions, and sometimes even customer reviews to help shoppers make informed choices about fit. Be sure to refer to these guides, as sizing standards can vary between brands.
Do these online stores offer any promotions or discounts?
Yes, many online stores frequently provide special promotions, seasonal sales, and discount codes, especially during holidays or festive seasons. Subscribing to newsletters or following social media pages can keep you updated on these deals.
What payment options are typically available for online orders?
Payment methods commonly include cash on delivery, credit/debit cards, and online bank transfers. Some stores also offer digital wallet options for added convenience.
Can I return or exchange items purchased online if they don’t meet my expectations?
Yes, most stores have a return and exchange policy in place. It’s recommended to review each store’s policy beforehand, as some may have specific guidelines on returns for sale items, size exchanges, or product condition.
Is there an extra cost for home delivery across Pakistan?
Delivery costs may vary depending on the location and total order amount. Some stores offer free delivery above a certain spending limit, while others charge a nominal fee for shipping. Delivery timelines also vary by region.
How can I stay updated on the latest launches or collections from these stores?
Many stores announce new collections and special offers on their websites, social media channels, and newsletters. Signing up for notifications from your favorite stores can keep you informed on the latest arrivals.
Are there options available for both men and women?
Yes, while some stores focus on women’s fashion, others offer collections for men, children, and even home textiles. It’s easy to explore specific categories on each brand’s website to find suitable options for different needs.
Are the products displayed on the websites accurately represented?
Generally, online stores invest in high-quality photography and detailed product descriptions to ensure an accurate representation. However, slight color variations may occur due to lighting or screen settings.
How secure is online shopping with these stores?
Reputable online stores implement secure payment gateways and data protection measures to safeguard customer information. Always verify that the website is authentic before entering any personal information.
