Physical inactivity is becoming a growing concern across various demographics, driven by sedentary lifestyles, affordability issues, and limited access to fitness resources. Adolescents and older adults are particularly affected, each facing unique barriers to staying active.
In an interview, Akshay Verma, Co-Founder of FITPASS, emphasized the importance of digital engagement for adolescents. “For adolescents, fitness often intersects with recreational activities, social interaction, and quick results. Their tech-savvy nature and active social media presence make digital engagement essential. Gamified fitness experiences, community challenges, and influencer-led campaigns can be effective in driving engagement,” he said.
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Verma also suggested integrating fitness apps with social media, offering rewards for achievements, and organizing virtual group workouts to make fitness more appealing to younger audiences. The key, he believes, is to reposition physical activity as an exciting and accessible pursuit.
For older adults, Verma explained that their fitness goals often focus on managing health conditions and engaging in safe, sustainable exercises. “Older adults are more concerned with managing health issues, so their routines typically revolve around exercises that enhance flexibility, balance, and strength,” he added.
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He stressed the importance of accessible options that fit seamlessly into daily routines, such as at-home workouts, hybrid models combining virtual and in-person sessions, and community-based wellness events. These can help older adults stay engaged in physical activity. Additionally, creating supportive communities where older adults can connect with peers can provide motivation to stay active.
Verma also highlighted the importance of strength training, stating that it plays a vital role in promoting health, longevity, and overall quality of life for all age groups.
He concluded, “Personalized solutions tailored to the needs of adolescents and older adults can help overcome barriers to physical activity, empowering individuals to lead stronger, healthier lives.”
To address these challenges, people of all ages are encouraged to take a gradual and sustainable approach to fitness. With solutions like AI-driven workout plans, virtual sessions, and nutrition guidance, a variety of tools are available to support diverse fitness journeys, whether someone is just starting or maintaining consistency.
