Meta has unveiled its latest innovation in wearable technology—the Oakley Meta HSTN smart glasses—in collaboration with the iconic sports brand Oakley. Priced at $499 for the limited-edition model, these glasses mark Meta’s expansion into performance-focused wearables, complementing its existing Ray-Ban smart glasses lineup. A more affordable Oakley-branded version will launch later this summer, starting at $399.
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Key Features:
- 3K Front-Facing Camera – A significant upgrade from the 1080p resolution in Meta’s Ray-Ban glasses.
- Extended Battery Life – Up to 8 hours of use, with an additional 48 hours via the charging case.
- Built for Active Lifestyles – Features IPX4 water resistance and sport-oriented Oakley frames.
- AI-Powered Functionality – Includes Meta AI integration, enabling hands-free calls, real-time translations, visual search, and instant information about surroundings.
- Open-Ear Audio & Microphones – Allows music playback, voice commands, and seamless communication.
Targeting the Athletic Market
Unlike the fashion-forward Ray-Ban models, the Oakley HSTN is designed for fitness and performance. To emphasize this shift, Meta has partnered with French football superstar Kylian Mbappé for its promotional campaign.
Customization & Availability
Consumers can choose from five color and lens options, including prescription-compatible variants. The premium model, available for preorder from July 11, features gold accents and Oakley’s high-performance PRIZM lenses.
Expanding Meta’s Wearable Ecosystem
This launch follows Meta’s continued partnership with EssilorLuxottica (parent company of Ray-Ban and Oakley). With over 2 million Ray-Ban smart glasses sold, the companies aim to reach 10 million annual sales by 2026.
Growing Competition in Smart Glasses
While Meta currently leads the market, rivals like Google (with its XR glasses) and Apple (rumored to be developing similar tech) are stepping up. Meta’s strategy focuses on integrating AI into everyday wearables to maintain its edge.
“This is our first move into the performance category,” said Alex Himel, Meta’s Head of Wearables, hinting at more innovations ahead.
The Oakley Meta HSTN glasses blend cutting-edge AI, high-definition video, and athletic durability, positioning Meta as a frontrunner in the next wave of smart wearables.
