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Numerous women Bike Riders participate in Pepsi’s #RideForChange to promote positive change.

Numerous women Bike Riders participate in Pepsi's #RideForChange to promote positive change. (1)

A little over a month ago, the well-known Pepsi campaign Why Not Meri Jaan made a startling comeback with a slightly revised storyline.

With its most recent television commercial, Pepsi has used a novel strategy to shift the focus of the narrative toward a crucial discussion: the necessity for us to challenge gender stereotypes in society and genuinely alter our thoughts in order to stay up with the times.

How come #WhyNotMeriJaan if soch bhi badli jaa sakti hai? In keeping with this idea, Pepsi organised a sizable gathering of female bike riders in Karachi on January 22 with the hashtag #RideForChange, which was quite a sight.