Pakistani actor and digital content creator Khaqan Shahnawaz has openly criticized singer Atif Aslam for allegedly copying smaller creators without giving them proper credit. Speaking on the popular podcast Pakiavellian, Khaqan Shahnawaz shared his views on the clash between mainstream celebrities and independent digital creators.
During the podcast, Khaqan Shahnawaz clarified that he has no personal issue with Atif Aslam entering social media. However, he expressed disappointment over how the singer’s Instagram videos closely resemble the work of smaller creators. “As a creator myself, I think it’s unfair not to credit the original work,” he said. “If he had produced original content, I would have appreciated his creativity.”
Atif Aslam, known for his soulful voice and sold-out concerts in Pakistan and internationally, has recently surprised fans by posting humorous and lighthearted videos on Instagram. This new approach marks a departure from his traditionally serious public image.
While many fans celebrated Atif’s playful side, others questioned the authenticity of his social media content. Khaqan Shahnawaz’s comments reflect a broader discussion about originality and credit in Pakistan’s digital entertainment industry. The rise of social media has created new opportunities for content creation, but it has also led to debates about intellectual property and recognition.
Experts say that the growing influence of online platforms has blurred the lines between traditional celebrities and independent digital creators. Many small creators struggle to gain visibility, while mainstream artists with large followings may unintentionally overshadow original content.
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Khaqan Shahnawaz’s criticism highlights the importance of acknowledging creativity and giving credit where it is due. As more celebrities enter social media, the conversation about originality and respect for digital creators is expected to continue. This debate also emphasizes the need for ethical practices in Pakistan’s expanding online entertainment landscape.