[vc_row][vc_column][vc_column_text dp_text_size=”size-4″]The federal government has decided to launch a Technology Marketing Export Program to address international public relations, branding, and marketing in order to accelerate IT and ITeS export growth.
According to documents, the Federal Government has decided to launch this programme with Public Sector Development Program (PSDP) funding based on the recommendations of the Ministry of IT and Telecommunication.
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The document states that a comprehensive feasibility study of top export destinations will be completed in 6 months in order to design the technology marketing export programme framework. For the top ten IT export destination countries, the study will include the preparation and costing of the program’s various components, duration, implementation plan, and action plan methodology. Once the feasibility study is completed, an action plan in the form of PC-1 will be prepared.
Participation in international events, according to the MoITT, is critical in providing networking and business development opportunities for Pakistan’s IT and ITeS businesses. International events play an important role in projecting Pakistan’s industry as a viable and feasible destination for outsourcing and investment.
According to the Ministry of Information Technology, the Pakistan Software Export Board subsidises and facilitates IT companies’ participation in major trade events, resulting in sales leads and business contracts.
PSEB assisted a large number of IT companies in attending international events such as GITEX Dubai, Mobile World Congress, LEAP Saudi Arabia, London Tech Week, Collision Canada, Game Development Conference San Francisco, Digi Tech Summit Denmark, China Hi-Tech Fair, and Japan IT Week, among others.[/vc_column_text][/vc_column][/vc_row]
