Google’s first ever App Growth Lab to launch in Pakistan to support App developers

ISLAMABAD: Months after launching the Gaming Growth Lab, Google has launched Pakistan’s first-ever App Growth Lab to help aspiring app developers.

According to a press release issued by the tech behemoth, a highly selective hybrid education programme aims to identify high-potential app developers, studios, and businesses looking to accelerate and grow their businesses.

App Growth Lab represents the tech giant’s pledge to help South Asian nations grow their app industries on a local and international scale.

According to the press release, the aspiring programme will allow app developers to learn from Google experts in areas such as Ads, AdMob, Firebase, gTech, and Play, as well as industry leaders.

Four Basic Apps Growth Lab Principles:

• Build: Discover the worldwide potential for apps and games in order to establish a comprehensive strategy for your business, utilizing various tactics.
• Develop: Adopt a user-centered approach to app and game development, and take advantage of top-notch technology to ensure your app is geared towards long-term success.
• Launch: Learn techniques to succeed during the launch phase, set up monetization models, and utilize Google’s tools for data in order to achieve quantifiable growth.
• Scale: Gain knowledge on how to expand your app to a global audience by utilizing diversification strategies across multiple platforms and markets.

Farhan S. Qureshi, Google’s Regional Director for Pakistan, expressed his excitement about the launch of the App Growth Lab, which will assist aspiring local developers in expanding their offerings to an international audience.

The Apps Growth Lab programme will begin in June and last date to apply is May 22, 2023. To apply, follow this link.