Global EV Sales GV recorded a growth of 15% in August compared to the same month last year. This marks the slowest increase since January, according to market research firm Rho Motion. Analysts attribute the slowdown to tougher comparisons and changing market conditions.
China, the world’s largest EV market, saw its EV Sales GV growth slow dramatically. After averaging 36% monthly growth in the first half of 2025, China’s sales growth fell to just 6% in August. Despite this slowdown, experts expect China’s EV Sales GV to rebound in the fourth quarter, supported by seasonal demand and renewed subsidies.
Chinese EV makers like BYD, Geely, Xpeng, and Nio showed varied performance. BYD lowered its global 2025 sales target by 16%, while smaller competitors recorded their best monthly sales, highlighting rising market competition.
Outside China, EV Sales GV growth remained strong. In the United States, sales surged ahead of expiring tax incentives, while Europe benefitted from government programs encouraging decarbonization. Rho Motion reported 1.7 million global EV units sold in August, including battery-electric and plug-in hybrid vehicles.
Regional breakdowns show China leading with 1.1 million units. Europe recorded approximately 283,453 units, up 48% year-on-year. North American sales climbed 13% to 201,255, and other regions collectively grew 56% to over 144,000 units.
Charles Lester, data manager at Rho Motion, said, “In the U.S., we expect record EV Sales GV in August, likely followed by another strong month in September, before a potential slowdown.” He added that while BYD retains significant market share, rising competition is reshaping the market dynamics.
Analysts warn that global EV Sales GV growth may continue to fluctuate due to seasonal demand, policy changes, and market pressures, but long-term adoption remains strong as countries push for electric vehicle transition.
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