Gambling Apps Target Youth with False Promises of Easy Money

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A growing number of young people in South Punjab, including students and unemployed workers, are falling victim to deceptive gambling apps disguised as mobile games. These platforms lure users with the false promise of “easy money from home,” but experts warn they pose serious financial and mental health risks.

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Promoted aggressively on social media, the apps attract users with flashy graphics and offers of free bonuses—sometimes as much as Rs500—just for signing up. Initially, players may win small amounts, encouraging them to invest more of their own money. However, the situation quickly spirals into heavy losses, leaving many in financial distress.

“I thought I could make extra cash by playing an online game, but I lost Rs15,000 in just two weeks,” said a college student who wished to remain anonymous. His experience is not isolated—many users, once hooked, find themselves trapped in a cycle of debt, anxiety, and addiction.

IT experts caution that these apps manipulate users by creating a false sense of winning before draining their money. What starts as casual entertainment soon turns into an obsession, with devastating consequences for individuals and families. Authorities are being urged to take action against these predatory platforms before more lives are ruined.

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