US-based digital banking and investment platform Fasset has announced its entry into the Pakistani market through a strategic partnership with Habib Rafiq Limited (HRL). The announcement was made during a high-profile event held in Islamabad, described as a significant step in attracting global investment trends to Pakistan. The initiative is expected to create new links between international capital and Pakistani assets.
The event was attended by prominent figures from the government, business community, and digital economy sector. Federal Minister for IT and Telecommunication Shaza Fatima Khawaja participated as the chief guest. Also present were HRL Group Vice Chairman Jehanzaib Zahid, Fasset Co-Founder and CEO Mohammad Raafi Hossain, senior government officials, business leaders, representatives of international organizations, diplomats, social personalities, and key stakeholders from across the country.
Unlocking Hidden Trillions
The core objective of this partnership is to bridge the gap between global investors and Pakistan’s vast yet underutilized asset base. Key initiatives under this collaboration include:
Asset Tokenization: Through blockchain technology, Pakistan’s real estate and other assets will be offered as digital tokens, enabling both local and international investors to invest more easily.
Support for Freelancers and the Gig Economy: Pakistan has the world’s fourth-largest freelance workforce. The initiative aims to provide freelancers with low-cost and instant payment solutions, allowing them to securely receive and manage their earnings.
Facilitating Foreign Direct Investment (FDI): A transparent, blockchain-integrated system will simplify and secure the flow of global capital into local projects.
Speaking at the ceremony, Mohammad Raafi Hossain stated that Fasset’s global mission is to empower 100 million people worldwide to become asset owners. He described Pakistan as a dynamic and rapidly growing market with immense potential. Through the partnership with HRL, global capital will be connected to Pakistani opportunities, making the country’s digital workforce and local assets more accessible to international investors.
Jehanzaib Zahid emphasized that the collaboration will open new doors for overseas Pakistanis and global investors. By combining HRL’s infrastructure strength with Fasset’s digital expertise, the partnership aims to establish a transparent and accessible investment ecosystem aligned with modern financial standards.
In her address, Shaza Fatima Khawaja said Pakistan’s digital economy has entered a crucial phase, driven by a young, talented, and globally competitive workforce. She highlighted the need for financial systems that allow freelancers and tech professionals to securely receive, manage, and reinvest their income. According to her, such partnerships promote financial inclusion, attract investment, and strengthen Pakistan’s position in the global digital economy—aligned with the Prime Minister’s Digital Nation Pakistan vision
