Dubai Launches New Campaign for Pakistani Travelers with an Exciting YouTube Series

Dubai Economy & Tourism (DET) has launched a new YouTube series to target Pakistani travelers. The episodes, which star former Strings members Faisal Kapadia and Bilal Maqsood, take viewers on a thrilling journey through Dubai’s vibrant city, showcasing its unique experiences and attractions suitable for visitors of all ages.

The campaign aims to promote Dubai’s diverse range of offerings for visitors all year round. The YouTube series is the campaign’s focal point, emphasising Dubai’s affordability and proximity to Pakistani travelers. Its ultimate goal is to encourage more Pakistani tourists to visit the city and enjoy its beauty, excitement, and charm.

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The three-part series, which runs for an average of 9 minutes per episode, invites Pakistani visitors to discover the city’s fascinating history, modern architecture, and exciting leisure and entertainment options.

Viewers will see Dubai through the eyes of Faisal and Bilal as they showcase Dubai’s dynamic culture, which has grown and evolved dramatically since their previous visit. The duo partakes in a variety of activities, such as Top Golf, gaming at Brass Monkey, Sky Views Edge Walk, and even a thrilling auto-drome driving experience, with the viewers accompanying them.

Discussing the campaign, Faisal shared “Dubai has always held a special place in our hearts. Having lived in Dubai since 2012, it was an amazing experience reintroducing Bilal to the city that I call my second home. We were able to explore the city together and create new memories while reminiscing about our past experiences. We hope this series will inspire and encourage Pakistani tourists to discover the wonders of Dubai and all that it has to offer.”

Adding to it, Bilal Maqsood shared, “As a musician, I’ve had the privilege of performing in Dubai many times before. But this time, I had the chance to explore the city as a tourist, with my friend and ex-bandmate Faisal by my side. We were both in awe of how much the city has transformed and how many new attractions it has to offer. This journey allowed me to rediscover Dubai in a whole new light and constantly amazed me with its charm and the endless possibilities it offered. I can’t wait for our fans to join us on this journey and experience the magic of Dubai for themselves through this YouTube series.

Join Faisal and Bilal as they take you on a journey through the heart of the city, rediscovering the magic of Dubai. The series is set to launch next week, so be sure to stay tuned to Dubai Tourism’s YouTube page to catch the exciting episodes.

Dubai’s Department of Economy and Tourism (DET)

Dubai’s Department of Economy and Tourism (DET) is mandated to support the Government in positioning the emirate as a major hub for the global economy and tourism, as well as in increasing the city’s economic and tourism competitiveness indicators, with the ultimate vision of making Dubai the world’s leading commercial centre, investment hub, and tourism destination. Under this mandate, DET is leading efforts to further diversify and innovate Dubai’s service-based economy in order to attract top global talent, provide a world-class business environment, and accelerate productivity growth. Furthermore, DET is promoting Dubai’s diverse destination proposition, unique lifestyle, and overall outstanding quality of life in order to support Dubai’s vision of becoming the world’s best city to live and work in.

DET is the principal authority for the planning, supervision, development, and marketing of Dubai’s business and tourism sectors. It is also responsible for the licensing and classification of all types of businesses, including hotels, tour operators, and travel agents. The DET portfolio includes Dubai Corporation for Tourism and Commerce Marketing, Dubai Festivals and Retail Establishment, Dubai Industries and Exports, Dubai Investment Development Agency (Dubai FDI), and Dubai SME, as well as Dubai College of Tourism, Dubai Calendar, and Dubai Business Events.