Punjab Home Department Launches Campaign to Protect Minors from Sexual Abuse
The Punjab Home Department has initiated a province-wide awareness campaign aimed at protecting minors from sexual abuse, following directives from the Chief Minister. The campaign focuses on educating children about the concepts of “good touch” and “bad touch” through an engaging animated series.
The first episode introduces two animated characters, Haya and Bahadur, who help young viewers identify safe and unsafe physical interactions. The content is child-friendly, using polite and age-appropriate language to teach children the importance of personal safety and early reporting.
Carrying the message, “We won’t fear those who attempt bad touch; we’ll confront them,” the campaign encourages children to speak up if they experience any inappropriate behavior.
A spokesperson for the Punjab Home Department emphasized the initiative’s significance:
“Educating children about personal safety is the need of the hour. This campaign raises awareness among children and encourages parents and teachers to actively guide them on how to report abuse, whether it occurs at home, school, or elsewhere.”
The campaign will be rolled out across schools, community centers, and digital platforms to reach as many children and families as possible.
