OpenAI has launched ChatGPT Search, an innovative feature designed to enhance the way users interact with information online by integrating live internet search capabilities directly into the ChatGPT chatbot. This new functionality aims to significantly improve how users seek information, allowing them to receive relevant and up-to-date links and sources in response to their conversational queries.
Currently, ChatGPT Search is available for ChatGPT Plus and Team subscribers, with plans to roll it out to free users in the coming months. The feature includes a manual search option and a “sources” button, which organizes citations alongside search results, promoting transparency and credible sourcing.
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Additionally, OpenAI has introduced a Chrome extension for ChatGPT Search, facilitating even easier access to the search capabilities. The company has formed partnerships with prominent news organizations, including the Associated Press, Financial Times, Reuters, and Vox Media, to license premium reporting that supports the search results. This collaboration underscores OpenAI’s commitment to providing credible, high-quality information, which is increasingly vital in today’s fast-paced media environment.
However, it’s worth noting that The New York Times is notably absent from OpenAI’s list of partners due to an ongoing copyright lawsuit against the company. OpenAI has stated that ChatGPT Search not only provides real-time search capabilities but also encourages users to engage with premium journalism.
As the landscape of AI-driven search evolves, traditional players like Google and emerging competitors, including Microsoft and Perplexity, are adapting their platforms to remain competitive. Google’s share of the search market has recently declined from 90% to 87%, highlighting the shifting dynamics in the search engine landscape as new technologies and approaches gain traction.
