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Europe’s ‘crazy’ tourism season has already begun. And it’s only going to get worse.

According to Perillo, the company, which is best known for its personalised tours to Italy, typically sells around 80% of its capacity in a year. So far in 2023, around 96% of the operator’s 500 annual departures, which include countries such as Spain and Greece, are booked – and Perillo anticipates that percentage to reach 100% within a few weeks, before the company begins marketing for the 2024 season.

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