Apple is significantly reducing production of the iPhone Air due to weak sales. Analysts report that most suppliers will scale back production capacity by over 80% by the first quarter of 2026. Some components with long lead times are expected to be discontinued entirely by the end of 2025.
Industry expert Ming-Chi Kuo explains that the iPhone Air faces stiff competition from Apple’s Pro and standard iPhone models. These models already meet the needs of most high-end users, leaving little room for new segments like the Air. This mirrors past struggles of the iPhone mini and iPhone Plus, which also failed to gain strong market traction.
Despite these reductions, the iPhone Air is not necessarily being discontinued. Apple’s supply chain is highly flexible, allowing the company to adjust production according to demand for its other iPhone models. Historically, non-Pro iPhone models sometimes gain momentum after their initial launch period. However, future production of the Air remains uncertain and may depend on consumer response in the coming months.
One key challenge for the iPhone Air is its limited features and specifications. At a $999 price point, the device offers fewer advantages compared to Apple’s Pro and standard models. Analysts suggest this has contributed to its slow adoption, as buyers prefer models with higher performance and more advanced features.
Apple’s production cuts reflect a strategic focus on models with stronger market appeal. The company aims to prioritize Pro and standard iPhones, which continue to attract the largest consumer demand. While the iPhone Air remains available, its future is unclear, and Apple may decide not to release additional versions if sales remain weak.
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The reduction in iPhone Air production demonstrates Apple’s adaptive approach to supply chain management, ensuring resources are directed toward models with the highest demand.
