Apple is reportedly considering raising prices for its upcoming iPhone 17 lineup, according to The Wall Street Journal. The decision is still under review and is said to be unrelated to the ongoing US tariffs on Chinese imports.
Although the US and China have agreed to a 90-day pause on additional tariffs, the existing levies remain in place. Chinese imports entering the US are still subject to a combined 30% tariff. However, sources close to the matter suggest that Apple does not plan to link any potential price increase to the ongoing trade tensions.
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Apple may justify the price increase based on changes to the product lineup. The report highlights the introduction of the iPhone 17 Air, which is expected to be thinner and lighter than its predecessors, along with updated features in the Pro models. These include a redesigned camera module, a shift to aluminum frames, and the addition of reverse wireless charging.
In addition to potential price adjustments, Apple is increasing efforts to diversify its supply chain, reportedly accelerating its production shifts to India. All iPhone 17 units sold in the US are expected to be manufactured in India. Foxconn, Apple’s key assembly partner, plans to double iPhone production in India to 30 million units in 2025.
Apple has not yet made any official comment regarding the potential price changes or the timeline for the production adjustments.
