Amazon has unveiled plans to invest 1.4 billion euros ($1.63 billion) in its operations in the Netherlands over the next three years. This is the largest investment by the company in the eurozone’s fifth-largest economy since it started operating there in 2020.
The company currently employs around 1,000 people in the Netherlands. Its online sales are behind local market leader Bol.com, a subsidiary of retail firm Ahold Delhaize. Amazon said the investment aims to strengthen its presence and enhance customer services in the country.
According to Eva Faict, Amazon’s head for Belgium and the Netherlands, the Netherlands is a key growth market. She said, “These investments will allow us to better serve our customers and improve our services.”
Part of the investment will focus on the development of artificial intelligence (AI) to support small and medium-sized entrepreneurs selling on Amazon’s platform. This initiative aims to provide advanced tools and solutions that improve business efficiency and customer engagement.
The planned funding will also help Amazon expand infrastructure, improve logistics, and enhance its e-commerce platform for Dutch customers. The move aligns with the company’s broader strategy to strengthen its footprint in Europe.
Earlier this month, Amazon announced a $1.16 billion investment in Belgium, demonstrating its continued commitment to growth in the region. With these investments, Amazon seeks to boost market share, enhance operational efficiency, and offer better services to both customers and sellers.
Analysts believe that Amazon’s expansion in the Netherlands will create new jobs and drive digital innovation. The company continues to focus on technological development, particularly in AI, to maintain its competitive edge in Europe’s growing e-commerce market.
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With these initiatives, Amazon aims to provide faster deliveries, improved customer service, and a stronger platform for entrepreneurs across the Netherlands. The investment underscores Amazon’s long-term commitment to European markets.
