Alibaba a top global B2B e-commerce platform, has introduced its upgraded Trade Assurance 2.0 service in Pakistan.
The enhanced service is designed to support Pakistani exporters by lowering transaction fees, enabling free withdrawals, increasing order and credit limits, and offering more payment choices. These features aim to make international trade more secure and efficient for local businesses.
Summer Gao, Head of Global Supply Chain Services at Alibaba.com, said Pakistan is a high-potential supplier market with strong production capacity and a wide range of products that attract international buyers.
Berry Ma, Head of Pakistan Business at Alibaba.com, added that the KEL Awards are a celebration of the creativity and strength of Pakistani SMEs, proving that with the right tools, they can compete globally.
At the KEL Awards 2025, Alibaba.com also honored top e-commerce entrepreneurs. Winners included Muhammad Usman Humayun, Haider Ali, and Muhammad Azam Rahmat. One finalist, Muhammad Azam Rehmat, shared that he started a small garment company in 2020 and, after joining Alibaba.com in 2021, gained global visibility through the platform’s Verified tag.
Meanwhile, Pakistan’s e-commerce sector continues to grow rapidly, fueled by rising internet use, smartphone adoption, and a young, tech-savvy population. Online platforms now cater to a wide range of needs, from fashion and electronics to groceries and home goods.
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