Meta has introduced new measures to limit unoriginal content and protect genuine Facebook creators. The platform will now penalize accounts that repost others’ videos, text, or images without changes or credit.
According to Meta, nearly 10 million impersonator accounts have already been removed in 2025. Another 500,000 accounts faced penalties for spam and fake engagement. These accounts will lose access to monetization and may see reduced content reach.
The new policy aims to reward Facebook creators who produce original content. Meta clarified that reaction videos and creative commentary are not affected. The focus remains on low-effort duplication without meaningful input.
To support authenticity, Meta will start demoting duplicate content in feeds. It is also testing a feature that links duplicate posts back to the original source. This change is part of a broader push to prioritize original voices on Facebook.
The company indirectly addressed the rise of AI-generated content by advising against stitched clips and basic watermark overlays. Meta encourages Facebook creators to focus on quality storytelling and properly edited captions.
Some users raised concerns over enforcement errors, particularly on Instagram. A petition for fairer moderation now has nearly 30,000 signatures. In response, Meta announced new post-level insights and alerts through the Professional Dashboard to help users track content performance and understand any penalties.
Meta also reported action against one billion fake accounts in early 2025. To improve transparency, it is piloting a Community Notes system in the U.S., similar to one used by X (formerly Twitter).
These updates will roll out gradually, giving Facebook creators time to adapt and improve content strategies.
Also Read: Meta Unveils Tool to Watermark AI-Generated Videos
