The K-Soft Power Seminar 2025 took place on April 17, 2025, at the National University of Modern Languages (NUML) in Islamabad. The event was a collaborative effort between the Embassy of the Republic of Korea and NUML, focusing on the influence of Korean culture in Pakistan and the strengthening of bilateral ties through cultural exchange.
In his opening address, His Excellency the Ambassador of the Republic of Korea emphasized the strong friendship between Korea and Pakistan, noting the widespread popularity of Korean culture in Pakistan—particularly K-dramas and K-pop. He stressed that cultural soft power transcends borders and plays a key role in building mutual understanding and diplomatic relations.
Brigadier Shehzad Munir HI(M) (Retd), Director General of NUML, also highlighted the impact of Korean soft power, mentioning the university’s King Sejong Institute, which offers Korean language education as a sign of deepening cultural engagement. He pointed out that Pakistan’s youth have shown a growing interest in Korean culture, further solidifying the bond between the two nations.
The seminar welcomed distinguished speakers, including Ms. Alex Choi, team leader of global business strategy at the Korea Creative Content Agency, who emphasized the potential for collaboration given Pakistan’s youthful population.
Another guest, Mr. Zahid Hussain, a Pakistani broadcaster and President of the Global Korea Scholarship Alumni, shared his experiences of cultural exchange while living in Korea.
Key faculty members such as Mr. Ihtisham Hussain, Head of the Korean Language Department, and Dr. Atif Faraz, Director of Iksi, were present along with a large number of students. The seminar concluded successfully, with positive feedback from attendees and the distribution of souvenirs as a token of appreciation.
This event marked another milestone in enhancing Korea-Pakistan cultural relations, showcasing how soft power and youth engagement can bridge nations.
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