While artificial intelligence (AI) technologies promise convenience and efficiency, they are raising significant concerns about data privacy among users. A recent KPMG survey of 1,000 college-educated US consumers highlights that while AI tools are impacting both personal and professional lives, privacy concerns are at the forefront.
Key findings from the survey include:
- Impact on Personal vs. Professional Life: 42% of respondents felt that generative AI tools significantly impacted their personal lives, while 58% saw a greater impact on their professional lives.
- Excitement vs. Concerns: 51% expressed excitement about generative AI, though many are worried about issues like fake news, AI scams, and cybersecurity risks.
- Job Losses: 51% of participants are concerned about AI potentially replacing human jobs.
- Regulation Opinions: 60% of Gen Z and Millennials feel current federal regulations on AI are “just right” or “too much,” while fewer from Gen X and older generations share this view.
In response to these concerns, the Biden administration issued an executive order on October 30, 2023, aimed at ensuring the safe and secure development of AI technologies. This order mandates that companies disclose security test results and implement measures to prevent fraud related to AI-generated content.
Moreover, the US Federal Trade Commission (FTC) is investigating major AI companies, including OpenAI, for potential consumer protection violations. The Department of Justice is also looking into Nvidia’s role in the AI sector.
Overall, while AI holds promise for advancements across various fields, balancing its benefits with robust privacy protections remains a key challenge.
