Toyota has announced a massive price reduction for its popular Toyota Fortuner lineup in Pakistan, offering relief of up to nearly Rs2.6 million on selected variants. The move has immediately attracted strong attention from car buyers and SUV enthusiasts across the country.
Under the revised pricing structure, the Fortuner G variant is now available for Rs12,435,000, while the higher-end Fortuner V has been priced at Rs14,935,000. Previously, the Fortuner G was being sold at Rs14,939,000, while the Fortuner V carried a price tag of Rs17,509,000.
The updated rates represent a significant reduction of Rs2,504,000 on the Fortuner G and Rs2,574,000 on the Fortuner V. The company has promoted the campaign under the slogan “Back by demand,” indicating that the discounted offer has returned following strong interest from customers.
Toyota clarified that the offer is only available for a limited time and applies to selected units only. The temporary reduction is expected to increase showroom traffic, especially among buyers who had delayed purchasing decisions because of continuously rising automobile prices in Pakistan.
The Toyota Fortuner V and Toyota Fortuner G remain among the most popular premium SUVs in the local market because of their strong resale value, powerful performance, and reliability. However, rising prices over the past few years had pushed the vehicles beyond the reach of many potential customers.
In a separate development, Indus Motor Company has expanded its investment in vehicle localisation projects. The company increased its total investment commitment to Rs5.1 billion after approving an additional Rs1 billion allocation alongside an earlier Rs4.1 billion plan.
According to a filing submitted to the Pakistan Stock Exchange, the company’s board approved the revised investment on April 24. The localisation initiative is aimed at increasing the use of locally manufactured auto parts in vehicles assembled in Pakistan by the end of 2026.
The project forms part of a broader strategy to reduce dependence on imported components, support Pakistan’s domestic auto parts sector, strengthen supply chain stability, and create more employment opportunities within the automotive industry.
Also read: Toyota Indus Motors Reports Record Annual Profit Of Rs 23 Billion FY25
