Johnny Depp’s daughter, Lily-Rose Depp, has reached a major milestone in the social media world. She has become the highest-earning Gen Z influencer on Instagram, according to recent reports.
Lily-Rose earns an average of £11,324 per Instagram post, placing her at the top of the influencer rankings. The 25-year-old model and actress, known for her role in the series The Idol, has 8.4 million followers on the platform.
Unlike many young celebrities who post lifestyle or fashion content, Johnny Depp’s daughter focuses on professional and project-related posts. This strategy sets her apart from her peers and attracts high-paying sponsorship deals.
Second on the list is Jaden Smith, son of Will Smith and Jada Pinkett Smith. He earns approximately £9,690 per post. Despite having 19 million followers, his engagement rate is reportedly lower than expected.
Third place goes to Sofia Richie Grange, daughter of Lionel Richie, who makes £9,614 per post. Other notable top earners include Brooklyn Peltz Beckham, Gracie Abrams, Maya Hawke, Willow Smith, Kaia Gerber, Nico Parker, and Leila Moss.
Experts say the ranking highlights how young stars from film and celebrity families are leveraging social media to generate significant income. Engagement and content quality play a key role in earnings, sometimes more than follower count.
By focusing on professional posts, Johnny Depp’s daughter has built a strong online presence while maintaining a sense of authenticity. Her approach shows that Instagram can be more than a lifestyle platform; it can be a profitable career tool.
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With her strategic content and growing influence, Lily-Rose Depp is setting a new standard for Gen Z influencers. She demonstrates how celebrity connections, combined with smart social media use, can lead to financial success.
