Pakistan Excels In Travel And Adventure Show

In New York, Pakistan achieved recognition by clinching the esteemed ‘Best In-Show – International Tourism Development’ award at the 2024 Travel and Adventure Show. This event, spanning January 27 to 28, brought together over 550 prominent participants, including leading destinations, tour companies, cruise lines, and travel providers worldwide. Approximately 190 countries partook in the event, emphasizing the distinct features of each nation to entice potential tourists.

Pakistan took an active role in the Travel and Adventure Show, establishing its Pavilion in collaboration with the Pakistan Tourism Development Corporation (PTDC), Trade Development Authority of Pakistan (TDAP), Pakistan’s Consulate General in New York, and private sector companies. The inauguration ceremony was officiated by Masood Khan, Pakistan’s ambassador to the United States.

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Within the Pakistani Pavilion, the country showcased its rich cultural diversity and tourism potential, with live demonstrations by skilled artisans specializing in lacquer woodwork and traditional doll making. These interactive presentations aimed to captivate the audience and shed light on the multifaceted attractions that Pakistan has to offer.

Expressing pride in Pakistan’s achievement, Ambassador Masood emphasized the significance of the accolade, stating, “It is a matter of pride for us that Pakistan Pavilion has been awarded the Best in Show in International Travel and Adventure Show.” The Travel and Adventure Show, with a history spanning over 19 years, has successfully connected more than 2.5 million travel enthusiasts, over 15,000 unique Travel Advisors, and numerous travel media representatives, contributing billions of dollars to various participating countries.

Wasi Shah, the State Minister for Tourism and PTDC Chairman, conveyed his appreciation for the organizers’ efforts and extended congratulations for the meticulous arrangements that showcased all regions of Pakistan at the Pavilion. The minister voiced optimism regarding the positive impact of these endeavors, anticipating a substantial increase in international visitors to Pakistan. Such an influx, he believed, would not only unlock the untapped tourism potential of the country but also play a pivotal role in enhancing Pakistan’s global image.

The recognition received at the Travel and Adventure Show underscores the effective presentation of Pakistan’s diverse cultural heritage and tourism offerings on the international stage. It signifies a step forward in promoting Pakistan as an attractive and welcoming destination for global travelers. The acknowledgment also serves as a testament to the collaborative efforts of various entities, including government bodies, private sector companies, and diplomatic representatives, in fostering positive perceptions and boosting tourism in Pakistan. As the country continues to showcase its unique attractions and hospitality, such accolades contribute to positioning Pakistan as a noteworthy player in the global tourism landscape.