The Special Investment Facilitation Council (SIFC) has launched a Green Tourism initiative, aiming to boost Pakistan’s tourism potential on the global stage. This initiative, which involves collaboration with over 30 government organizations, seeks to promote the country’s diverse tourism offerings, including religious sites, mountaineering destinations, and heritage locations.
Key features of the Green Tourism initiative include:
- Digital Platform: A mobile-friendly platform will be created to provide tourists with easy access to booking services, professional guides, and accommodation facilities.
- Promotion of Events and Sports: The initiative aims to enhance Pakistan’s international appeal by organizing and attracting global sports events and other international activities to the country.
- Human Resource Institute: SIFC plans to set up a Human Resource Institute to further professionalize the tourism sector.
- Strategic Partnerships: The initiative will focus on fostering partnerships under the Green Tourism framework, strengthening efforts to expand the tourism industry through positive government support.
Also Read: A Delicate Balance Promoting Sustainable Tourism in Northern Pakistan
This initiative is structured to bring Pakistan’s rich tourism offerings—including religious pilgrimages, mountaineering adventures, and historical heritage sites—to a global audience. The Green Tourism initiative is set to position Pakistan as an attractive destination for both domestic and international travelers.
