Master Changan Motors Limited (MCML) has introduced the Deepal E07 in Pakistan, marking the beginning of its ambitious House of Brands strategy that will bring products from Changan, Deepal, Nevo, and Avatr to the local market over the next three months.
The Deepal E07 is the first model to arrive under the initiative and is being positioned as a completely new vehicle category for Pakistani customers.
The company describes the E07 as the world’s first Transformer SUV, capable of transforming between a premium SUV and a practical pickup truck. Deepal calls this concept the “Multitruck,” targeting customers looking for versatility without compromising on technology and premium features.
Designed under the leadership of Klaus Zyciora, Vice President of Global Design at Changan Automobile, the E07 features a fastback-inspired exterior and Deepal’s signature Star Ring lighting design.
Inside, the electric vehicle offers a technology-focused cabin with a range of premium features. These include Zero Gravity front seats, a rotating 15.4-inch Sunflower touchscreen, an augmented reality Head-Up Display, 256-colour ambient lighting and an 18-speaker premium audio system.
The E07 also comes with advanced voice interaction technology, adding to its focus on creating a digitally connected driving experience.
Deepal E07 Performance and Range
The Deepal E07 is equipped with a dual-motor all-wheel-drive system producing 440 kW, or around 590 horsepower, and 645 Nm of torque.
According to the company, the vehicle can accelerate from 0 to 100 km/h in approximately 3.9 seconds, making it one of the more performance-oriented electric vehicles entering Pakistan’s market.
The E07 is powered by an 89.9 kWh battery and offers an estimated driving range of around 500 km under the NEDC cycle.
The company also claims that the vehicle supports DC fast charging, allowing the battery to charge from 30 percent to 80 percent in approximately 15 minutes.
Bookings Open for Limited Units
Following the positive response to the vehicle’s unveiling at PAPS 2025, Master Changan Motors said it will now begin deliveries against confirmed customer orders.
The company has also opened bookings for a limited allocation of additional Deepal E07 units at an introductory retail price of PKR 1G,000,000 as stated in the supplied announcement.
The available units will be allocated on a first-come, first-served basis and will remain available while stocks last.
Customers will also be able to view the Deepal E07 at dealerships, with display vehicles expected to arrive at locations across Pakistan in the coming weeks.
MCML Expands Its Automotive Portfolio
The launch represents the first step in Master Changan Motors’ House of Brands strategy, through which the company plans to expand its presence across several automotive segments.
The upcoming portfolio will include products under the Changan, Deepal, Nevo and Avatr brands, giving Pakistani consumers access to a broader range of vehicles and technologies.
Speaking about the launch, Master Changan Motors COO Ali Damani said the Deepal E07 represents a completely new category for Pakistani customers and reflects the company’s commitment to introducing advanced and category-defining products to the local automotive market.
With its combination of SUV practicality, pickup functionality, electric power and premium technology, the Deepal E07 is set to become one of the most distinctive new EV offerings in Pakistan’s growing electric vehicle market.
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