Pakistani YouTubers Ducky Bhai and Aroob Jatoi have faced criticism on social media after Aroob shared a vlog documenting an attempt to spend Rs10 million in a single day.
The one-day spending challenge featured purchases involving food, a new iPhone and gold jewellery. The video quickly attracted attention online, with some viewers questioning the decision to publicly document such high-value spending.
The criticism has also sparked a wider discussion about luxury-focused content and the way expensive lifestyles are presented to large social media audiences.
Aroob Documents Rs10m Spending Challenge
In the vlog, Aroob Jatoi documented the couple’s attempt to spend Rs10 million within a single day.
The couple initially visited a luxury restaurant, where Aroob said their bill came to approximately Rs50,000.
They later considered purchasing a car as part of the challenge but ultimately decided against the idea.
Instead, they moved on to other purchases in an effort to spend the target amount.
Couple Buys Expensive iPhone
One of the major purchases featured in the vlog was a new iPhone.
According to Aroob, the phone cost approximately Rs1 million.
The purchase became part of the couple’s effort to spend a significant amount of money during the one-day challenge.
The vlog then moved on to the couple’s visit to a jewellery store as they continued looking for ways to reach their spending target.
Gold Jewellery Purchased
The couple visited Damna Jewellers, where Aroob said they purchased several gold sets along with multiple sets of bangles.
She also mentioned that the jeweller provided discounts and gifted the couple a gold set during their visit.
The jewellery purchases represented another substantial part of the spending challenge and featured prominently in the vlog.
Social Media Users Question Luxury Spending
The video generated mixed reactions on social media.
Some users questioned the decision to publicly showcase spending on such expensive items, particularly at a time when many people face financial pressures.
Several commenters said their criticism was not necessarily directed at the couple spending their own money, but rather at the choice to document and promote high-value purchases to a large audience.
Others criticised what they described as the growing popularity of luxury-focused content among digital creators.
Viewers Defend Couple’s Choice
Not all reactions to the vlog were negative.
Some social media users argued that the couple had the right to spend their money as they wished and that viewers who disliked the content could simply choose not to watch it.
The differing reactions have contributed to a broader debate about lifestyle content on social media and the responsibilities, if any, of creators when displaying expensive purchases.
Such debates have become increasingly common as influencers and YouTubers document luxury shopping, travel and other high-value experiences for their audiences.
Previous Controversy Mentioned by Users
Some social media comments also referred to Ducky Bhai’s previous legal controversy involving the Federal Investigation Agency (FIA).
Those references were made by social media users in response to the new vlog. They do not, by themselves, establish any wrongdoing connected to the Rs10 million spending challenge.
The spending vlog and the earlier controversy are separate matters, and claims made in online comments should not be treated as established facts without supporting evidence.
Couple Yet to Separately Respond
The couple has not, in the material cited in the report, issued a separate response specifically addressing the criticism surrounding the spending vlog.
The controversy has nevertheless generated significant online discussion, with viewers debating whether luxury spending challenges are simply entertainment or contribute to unrealistic expectations around wealth and lifestyle.
Ducky Bhai and Aroob Jatoi’s Online Presence
Ducky Bhai remains one of Pakistan’s prominent YouTube creators, while Aroob Jatoi regularly shares lifestyle and vlog content with her social media followers.
The couple frequently attracts attention for their personal lives, family moments and online content.
Their latest vlog has once again brought them into the spotlight, this time because of the scale of the spending challenge and the decision to share the experience publicly.
The reactions demonstrate how lifestyle content can generate both support and criticism when it involves large amounts of money.
For now, the Rs10 million spending challenge remains a topic of discussion among viewers, with social media users expressing differing views about the couple’s purchases and the decision to document them.
Also read: Ducky Bhai Charged in Gambling App Case
