India introduces AI-based anchor “AI Sana” for news reporting

A female AI news anchor named “Sana” was introduced to the public by the Indian media organisation “India Today” in line with Chinese artificial intelligence-powered news anchors.

The shift in mainstream media occurred as AI-powered bots proved to be more effective and enabled the development of satisfactory results with less labour.

Kalli Purie, vice chairman of the India Today Group, introduced the AI bot during the India Today Conference 2023.

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Sana, according to Purie, is a “bright, gorgeous, ageless, tireless” robot that can “speak in multiple languages” and is “completely” under his control.

The Sana feature of Aaj Tak AI will be available the following week and will provide daily news updates in multiple languages multiple times per day. Sana will also go through and explain a specific topic every day in a new show, interact with the audience, and take questions.